Morning News Update for Tuesday, 6/3/14.


AdWeek: Networks Are Writing Discounted C7 Deals, but Not Everyone’s Biting
GroupM, arguably the biggest media agency network, is buying C7 guarantees. GroupM didn’t respond immediately to requests for comment, but one of the networks is said to be dangling a 3 percent pricing discount in front of agencies that will agree to C7 guarantees. It hasn’t even been that long since the networks started selling C3—the shift to C7 is something buyers have long resisted, given the length of time it takes to process the data and the need for immediate returns on ads such as movie trailers.

USA’s ‘Benched’ Books ‘SNL,’ ‘Community’ Stars
Molly Shannon, Chris Parnell
and Yvette Nicole Brown are guest-starring in the Eliza Coupe comedy.

‘Enlisted’ Duo Among Cast of DirecTV’s First Original Comedy
Parker Young
and Keith David are part of the ensemble cast of "Things You Shouldn’t Say Past Midnight." Based on Tony winner Peter Ackerman’s critically acclaimed play of the same name, Midnight explores a variety of modern-day relationships through the conceit that nothing good happens after midnight. The series is set in Los Angeles and takes viewers on a 12-hour collision course that begins at dusk and explodes at dawn.

Arrow Actor, Wonderland’s Alice Cast in A&E Drama The Returned
Kevin Alejandro
, who played Starling City boss Sebastian Blood on the CW series, will lay down the law as Sheriff Tommy Moran in A&E’s adaptation of the French supernatural drama. Once Upon a Time in Wonderland lead Sophie Lowe will play Lena.

Constance Zimmer Gets Starring Role In New Lifetime Series ‘Un-Real’
Constance Zimmer
has been cast as a lead opposite Shiri Appleby in Lifetime’s darkly comedic drama series Un-Real, which gives a behind-the-scenes look at the chaos surrounding the production of a competition dating reality series.

Girls Taps Jason Ritter for Guest Role
‘s Jason Ritter has signed on to guest-star on Season 4 of the HBO comedy.

(sched) NBC Announces Fall Premiere Dates
has announced the fall premiere dates for its new and returning shows.

WE TV Rebrands, Drops Women From Name, Unveils New Logo, Graphics
AMC Networks’ WE tv
too is abandoning its female focus. The network unveiled a rebranding, officially dropping women from its name, which used to stand for Women’s Entertainment. WE says it will remain “a leading destination for women on television and online” while focusing on the broader and universal implications of the word ‘WE’.”


(video) ‘Rising Star’ trailer: Ludacris is tired of waiting for results
In the latest trailer for the upcoming series, all four stars explain the show’s premise – and how viewers are the ones making the decisions.

Bravo Readying Four New Unscripted Series
The NBCUniversal-owned cabler is developing "#Obsessed," "Apres Ski," "High Stakes Style" and "Family Love."

TBS’ ‘King of the Nerds’ Renewed for Season 3
has renewed its competition series “King of the Nerds” for season three.

Reality TV production deal prices escalate amid consolidation wave
Reality TV producers couldn’t have scripted this any better. "Gold rush" is the term most often used by industry insiders when describing the flurry of activity and escalating prices. Companies that once might have gone for seven or eight times their cash flow are now being valued for as much as twice that amount.


Maker Studios to Lay Off Staff After Disney Deal
Maker Studios
will lay off about 10 percent of its staff of 380, according to individuals familiar with the large network of online video channels. Maker is making the staffing changes after its acquisition by the Walt Disney Co. in a deal worth $500 million (and as much as $950 million).


The Next Aaron Spelling? Showrunner Shonda Rhimes Is ABC’s Queen of Prime Time
Paul Lee
tells Adweek: “Shonda is one of the great storytellers of our time. No one delivers the emotional power and roller-coaster ride of Grey’s Anatomy and Scandal like Shonda. She’s at the very top of her game, and we have no doubt that she’s setting a standard on ABC that others will be trying to emulate for years to come. We’re thrilled to be in business with her.”

(q&a) Salon: Lynda Obst: Hollywood has learned nothing from the success of “Bridesmaids”
Q: Is TV a ray of light for the ladies especially? We have Claire Danes, Connie Britton, Julia Louis-Dreyfus all digging their teeth into juicy roles.

A: Because that’s where the writers went, and actors and actresses follow good parts. When you’re not doing drama in movies, and you want to do drama, why not follow the good parts? As my brother says in the book, Where is Claire Danes going to get a part in the movies like she got in Homeland?

Turner CEO John Martin Sends Internal Memo Signaling Staff Changes, Cost Cutting
Turner Broadcasting
CEO John Martin sent a memo to his staff on Monday announcing a new “Turner 2020” initiative and likely staff changes.

Cineflix Names New VP of Development
International TV producer and distributor Cineflix has upped Andy McEntee to VP of development just as the outfit rolls out new series into the U.S.


(audio) This American Life: Molly Ringwald and her 10-year-old watch The Breakfast Club
Molly Ringwald’s
ten-year-old daughter wanted to watch The Breakfast Club (1985) with her mom; This American Life sent them a tape recorder and the resulting story is funny, nostalgic, and quite touching.