Evening News Update for Tuesday, February 17, 2015.

Hi all! Here’s your evening news update for Tuesday, February 17, 2015:


Comic Book Legend Jim Starlin to Adapt ‘Dreadstar’ for TV
Comic book legend Jim Starlin is teaming with Universal Cable Productions and Benderspink to adapt Dreadstar as a scripted TV series. A network is not yet attached. Dreadstar — first published in 1982 by Marvel imprint Epic Comics — centers on Vanth Dreadstar, sole survivor of the entire Milky Way galaxy, and an ensemble cast of crewmates, including cyborg sorcerer Syzygy Darklock, and their struggle to end an ancient war between two powerful, evil empires.

(ratings) ‘The Walking Dead’ Ratings Down 22 Percent in Week 2
Sunday’s night’s episode of The Walking Dead garnered a 6.2 adults 18-49 rating and 12.3 million total viewers. Both numbers are down 22 percent from a 8.0 adults 18-49 rating and 15.64 million viewers for the midseason premiere. The show faced unusual competition from the highly rated Saturday Night Live 40th Anniversary. The series still ranks well above every other scripted television program.

(review) THR: ‘The Odd Couple’
…In a lot of ways, The Odd Couple works — though comparisons to the original will inevitably be unfavorable. And, based on 22 minutes of a pilot — the only thing critics were able to see — not fair, either. I don’t think the pilot screams: “Let’s watch the next 10 episodes right now,” but again, if you’re taking the long view here, then there’s room for optimism.


Whoopi Goldberg to Star in ABC’s Jermaine Fowler Comedy
The ABC comedy pilot will not impact her role on ‘The View.’

Thor’s Jaimie Alexander to Lead Greg Berlanti’s Blindspot at NBC
Jaimie Alexander
is set to star in NBC’s upcoming drama pilot Blindspot.

‘Pitch Perfect’s’ Skylar Astin to Star in ABC’s NBA Comedy
Landing the role mere days after TBS canceled ‘Ground Floor.’


Sony, Scott Rudin Team Up for Acclaimed Graphic Novel ‘The Sculptor’
has picked up the rights to The Sculptor, the new and well-received graphic novel from Scott McCloud, for an adaptation to be produced by Scott Rudin. Josh Bratman will also produce. Sculptor centers on an artist, destitute and living on the streets, who makes a deal with Death: the power to create with his hands, but after 200 days, his time on Earth is up. Art begins to flow from his hands but complications ensue when he meets the girl of his dreams.


Facebook ads get smarter
On Tuesday, the social network announced Product Ads, a set of tools that lets businesses more effectively target Facebook’s 1.4 billion or so users with a new, automated process. With Product Ads, businesses who upload their product catalogs to Facebook can manually create ad campaigns. The other, more compelling option? Let Facebook do the heavy-lifting, automatically creating campaigns and targeting various kinds of users with ads it thinks will perform well, based on things like a user’s interests, general location and whether they’ve already been to the advertiser’s app or website.


Scott Lewers Named SVP of TLC’s Multi-Platform Strategy
TLC has named Scott Lewers as senior vice president of multi-platform strategy, a newly created position. In his new role, Lewers will work across various business critical groups including digital, social and production. He will also help oversee marketing, communications, programming and sales to expand the network’s audience reach on-air, online and across social platforms.

Former Walt Disney Co. Exec Jason Brenek Lands at Imax
Jason Brenek
, most recently senior vp of worldwide digital cinema and cinema programming at The Walt Disney Company, joined Imax on February 9 as executive vp.


AdWeek: The Not-So-Funny State of TV Comedy
As the public time-shifts its viewing, it initially gravitates to dramas over comedies. "Comedy lacks, just inherent in the storytelling form, the kind of urgency that the big dramas have, that create a tendency in the audience to watch in a quicker period of time, which is how we’re being judged," says Dana Walden, co-chair and CEO of Fox. "There is still a real appetite for comedy. It’s just not being prioritized over, ‘I want to see Empire or How to Get Away With Murder before the next episode comes on,’" she says.

Uproxx: An Oral History On The Evolution Of The Upright Citizens Brigade And Its Influence On Improv
A fantastic in-depth look at the theatre founded by Amy Poehler, Matt Besser, Matt Walsh, and Ian Roberts that’s grown into the ultimate comedy institution and home of countless successful film and television writers and performers.

HBR: The Mistake Companies Make When Marketing to Different Cultures
The most significant misstep: Most multicultural strategies and analysis still view consumers mainly via demographics — are you ethnic or not — instead of really trying to understand demand. Consider a few examples. Suburban white men consume 80% of hip hop music, even though it’s typically considered a genre aimed at young, urban black Americans. We need to look beyond demographics. Most likely the markets for all products we think of as culturally specific are understated by a significant amount, which should have big implications for resource allocation.